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Quote Station
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Time after time, when faced with the task of persuading a group of managers or front line staff in an organisation to get enthusiastic about a major change, storytelling was the only thing that worked
"Stephen Denning
For almost twenty years I held strategic marketing and general management roles for pharmaceutical and medical device companies. While all of that was going on, I was also secretly writing.
In 2013, I kissed Allergan goodbye, started LFA and got to work on Odd Bird, my first novel.
Over the last eight years I have supported more than twenty pharmaceutical and healthcare companies. And in October 2020 Odd Bird was published by Farrago.
While writing Odd Bird, I came to realise that storytelling is a key leadership capability. I am convinced that leaders need to learn to tell good stories in order to communicate strategy effectively and to drive change. Like Howard Gardner said, Stories are the most valuable tool in a leader’s toolkit.
LFA combines my pharma leadership experience and my passion for words and stories in a way that helps my clients drive performance of their teams and brands.
For almost twenty years I held strategic marketing and general management roles for pharmaceutical and medical device companies. While all of that was going on, I was also secretly writing.
In 2013, I kissed Allergan goodbye, started LFA and got to work on Odd Bird, my first novel.
Over the last eight years I have supported more than twenty pharmaceutical and healthcare companies. And in October 2020 Odd Bird was published by Farrago.
While writing Odd Bird, I came to realise that realise that storytelling is a key leadership capability. I am convinced that leaders need to learn to tell good stories in order to communicate strategy effectively and to drive change. Like Howard Gardner said, Stories are the most valuable tool in a leader’s toolkit.
LFA combines my pharma leadership experience and my passion for words and stories in a way that helps my clients drive performance of their teams and brands.
capabilities
WHAT LFA DO
1. strategy
Brand Strategy development
Brand plan facilitation
Mission, Vision and Values
Positioning and messaging
Segmentation
War games
2. Stories and speaking
Speech writing
Script writing (e.g. for videos)
Presentation writing
Communications campaigns
Workshop facilitation
Conference Production
Speaking and keynotes
3. Skills training
Pharma brand strategy and planning
Pharmaceutical marketing
Leadership storytelling
Presentation skills
Communication skills
Influencing skills
1. strategy
Brand Strategy development
Brand plan facilitation
Mission, Vision and Values
Positioning and messaging
Segmentation
War games
2. Stories and speaking
Speech writing
Script writing (e.g. for videos)
Presentation writing
Communications campaigns
Workshop facilitation
Conference Production
Speaking and keynotes
3. Skills training
Pharma brand strategy and planning
Pharmaceutical marketing
Leadership storytelling
Presentation skills
Communication skills
Influencing skills
WRITING
Show and Tell
I sat in my first creative writing class in a chilly pub basement in Durham in 1993. I expected to listen to the teacher for the first few weeks. Maybe I would be asked to critique the work of a published writer, but surely I wouldn’t be expected to write. I was...
Story: a reliable mode of transport
I recently met up with an old friend that I hadn’t seem for a couple of years. We spent five years working for the same organisation and for a good chunk of that time we saw each other on an almost daily basis. Despite the fact that I christened him with one of those...
Story: a reliable mode of transport
I recently met up with an old friend that I hadn’t seem for a couple of years. We spent five years working for the same organisation and for a good chunk of that time we saw each other on an almost daily basis. Despite the fact that I christened him with one of those...
reading
If I’m not writing there is a good chance I will be reading. Of the business books I have read along the way, there are a few which have heavily influenced my approach and my work.
Here, I give each of them the credit they deserve in precisely 100 words.
READING
Here, I give each of them the credit they deserve in precisely 100 words.
bragging
References available upon request.
bragging
References available upon request.
lee farnsworth agency
Address
Cedar Chase
Taplow
Berkshire
SL6 0EU
