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Quote Station
"Stories achieve their meanings by explicating deviations from the ordinary in comprehensible form"
Jerome Bruner
For almost twenty years I held strategic marketing and general management roles for pharmaceutical and medical device companies. While all of that was going on, I was also secretly writing.
In 2013, I kissed Allergan goodbye, started LFA and got to work on Odd Bird, my first novel.
Over the last eight years I have supported more than twenty pharmaceutical and healthcare companies. And in October 2020 Odd Bird was published by Farrago.
While writing Odd Bird, I came to realise that storytelling is a key leadership capability. I am convinced that leaders need to learn to tell good stories in order to communicate strategy effectively and to drive change. Like Howard Gardner said, Stories are the most valuable tool in a leader’s toolkit.
LFA combines my pharma leadership experience and my passion for words and stories in a way that helps my clients drive performance of their teams and brands.
For almost twenty years I held strategic marketing and general management roles for pharmaceutical and medical device companies. While all of that was going on, I was also secretly writing.
In 2013, I kissed Allergan goodbye, started LFA and got to work on Odd Bird, my first novel.
Over the last eight years I have supported more than twenty pharmaceutical and healthcare companies. And in October 2020 Odd Bird was published by Farrago.
While writing Odd Bird, I came to realise that realise that storytelling is a key leadership capability. I am convinced that leaders need to learn to tell good stories in order to communicate strategy effectively and to drive change. Like Howard Gardner said, Stories are the most valuable tool in a leader’s toolkit.
LFA combines my pharma leadership experience and my passion for words and stories in a way that helps my clients drive performance of their teams and brands.
capabilities
WHAT LFA DO
1. strategy
Brand Strategy development
Brand plan facilitation
Mission, Vision and Values
Positioning and messaging
Segmentation
War games
2. Stories and speaking
Speech writing
Script writing (e.g. for videos)
Presentation writing
Communications campaigns
Workshop facilitation
Conference Production
Speaking and keynotes
3. Skills training
Pharma brand strategy and planning
Pharmaceutical marketing
Leadership storytelling
Presentation skills
Communication skills
Influencing skills
1. strategy
Brand Strategy development
Brand plan facilitation
Mission, Vision and Values
Positioning and messaging
Segmentation
War games
2. Stories and speaking
Speech writing
Script writing (e.g. for videos)
Presentation writing
Communications campaigns
Workshop facilitation
Conference Production
Speaking and keynotes
3. Skills training
Pharma brand strategy and planning
Pharmaceutical marketing
Leadership storytelling
Presentation skills
Communication skills
Influencing skills
WRITING
The most influential story ever told
Most of my work with leaders involves true stories. Very occasionally we might call on a fable, but on the whole the truth is best. However, when I went to the British Library as part of my quest for yet more ‘story science’, I found a paper that proves that fictional...
read moreStory Science
Enter ‘storytelling for business’ into the Amazon search bar and you will find pages of books proclaiming that stories can drive your brand and/or make you a better leader. One of these books –Story Factor by Annette Simmons – was even included in the 100 Best...
read moreStrategy Story
It’s that time of year again. Strategies and the colossal PowerPoint presentations that embody them are ripening. But is all the effort worth it? I once worked with a leader who said that he preferred a poor strategy well executed to a great strategy poorly executed....
read more
reading
If I’m not writing there is a good chance I will be reading. Of the business books I have read along the way, there are a few which have heavily influenced my approach and my work.
Here, I give each of them the credit they deserve in precisely 100 words.
READING
Here, I give each of them the credit they deserve in precisely 100 words.
bragging
References available upon request.
bragging
References available upon request.
lee farnsworth agency
Address
Cedar Chase
Taplow
Berkshire
SL6 0EU