Lee Farnsworth Agency

Strategies and Stories

Lee Farnsworth Agency

Strategies and Stories

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Quote Station

"Stories achieve their meanings by explicating deviations from the ordinary in comprehensible form"

Jerome Bruner

For almost twenty years I held strategic marketing and general management roles for pharmaceutical and medical device companies. While all of that was going on, I was also secretly writing.

In 2013, I kissed Allergan goodbye, started LFA and got to work on Odd Bird, my first novel.

Over the last eight years I have supported more than twenty pharmaceutical and healthcare companies. And in October 2020 Odd Bird was published by Farrago.

While writing Odd Bird, I came to realise that storytelling is a key leadership capability. I am convinced that leaders need to learn to tell good stories in order to communicate strategy effectively and to drive change.  Like Howard Gardner said, Stories are the most valuable tool in a leader’s toolkit.

LFA combines my pharma leadership experience and my passion for words and stories in a way that helps my clients drive performance of their teams and brands.

For almost twenty years I held strategic marketing and general management roles for pharmaceutical and medical device companies. While all of that was going on, I was also secretly writing.

In 2013, I kissed Allergan goodbye, started LFA and got to work on Odd Bird, my first novel.

Over the last eight years I have supported more than twenty pharmaceutical and healthcare companies. And in October 2020 Odd Bird was published by Farrago.

While writing Odd Bird, I came to realise that realise that storytelling is a key leadership capability. I am convinced that leaders need to learn to tell good stories in order to communicate strategy effectively and to drive change.  Like Howard Gardner said, Stories are the most valuable tool in a leader’s toolkit.

LFA combines my pharma leadership experience and my passion for words and stories in a way that helps my clients drive performance of their teams and brands.

capabilities

 

WHAT LFA DO

1. strategy

 

Brand Strategy development

Brand plan facilitation

Mission, Vision and Values

Positioning and messaging

Segmentation

War games

 

 

 

2. Stories and speaking

 

Speech writing

Script writing (e.g. for videos)

Presentation writing

Communications campaigns

Workshop facilitation

Conference Production

Speaking and keynotes

3. Skills training

 

Pharma brand strategy and planning

Pharmaceutical marketing

Leadership storytelling

Presentation skills

Communication skills

Influencing skills

1. strategy

Brand Strategy development

Brand plan facilitation

Mission, Vision and Values

Positioning and messaging

Segmentation

War games

2. Stories and speaking

 

Speech writing

Script writing (e.g. for videos)

Presentation writing

Communications campaigns

Workshop facilitation

Conference Production

Speaking and keynotes

3. Skills training

 

Pharma brand strategy and planning

Pharmaceutical marketing

Leadership storytelling

Presentation skills

Communication skills

Influencing skills

WRITING

View the latest from my blog…

The most influential story ever told

Most of my work with leaders involves true stories. Very occasionally we might call on a fable, but on the whole the truth is best. However, when I went to the British Library as part of my quest for yet more ‘story science’, I found a paper that proves that fictional...

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Story Science

Enter ‘storytelling for business’ into the Amazon search bar and you will find pages of books proclaiming that stories can drive your brand and/or make you a better leader. One of these books –Story Factor by Annette Simmons – was even included in the 100 Best...

read more

Strategy Story

It’s that time of year again. Strategies and the colossal PowerPoint presentations that embody them are ripening. But is all the effort worth it? I once worked with a leader who said that he preferred a poor strategy well executed to a great strategy poorly executed....

read more

reading

If I’m not writing there is a good chance I will be reading. Of the business books I have read along the way, there are a few which have heavily influenced my approach and my work.

Here, I give each of them the credit they deserve in precisely 100 words.

 

READING

If I’m not writing there is a good chance I will be reading. Of the business books I have read along the way, there are a few which have heavily influenced my approach and my work.

Here, I give each of them the credit they deserve in precisely 100 words.

bragging

 

References available upon request.

bragging

 

References available upon request.

lee farnsworth agency

Address

Cedar Chase
Taplow
Berkshire
SL6 0EU

Contact

Phone

01628 628 478

mobile

07789 791 122

Mail

Email me