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Quote Station
"
Abstract analysis is easier to understand when seen through the lens of a well chosen story
"Stephen Denning
For almost twenty years I held strategic marketing and general management roles for pharmaceutical and medical device companies. While all of that was going on, I was also secretly writing.
In 2013, I kissed Allergan goodbye, started LFA and got to work on Odd Bird, my first novel.
Over the last eight years I have supported more than twenty pharmaceutical and healthcare companies. And in October 2020 Odd Bird was published by Farrago.
While writing Odd Bird, I came to realise that storytelling is a key leadership capability. I am convinced that leaders need to learn to tell good stories in order to communicate strategy effectively and to drive change. Like Howard Gardner said, Stories are the most valuable tool in a leader’s toolkit.
LFA combines my pharma leadership experience and my passion for words and stories in a way that helps my clients drive performance of their teams and brands.
For almost twenty years I held strategic marketing and general management roles for pharmaceutical and medical device companies. While all of that was going on, I was also secretly writing.
In 2013, I kissed Allergan goodbye, started LFA and got to work on Odd Bird, my first novel.
Over the last eight years I have supported more than twenty pharmaceutical and healthcare companies. And in October 2020 Odd Bird was published by Farrago.
While writing Odd Bird, I came to realise that realise that storytelling is a key leadership capability. I am convinced that leaders need to learn to tell good stories in order to communicate strategy effectively and to drive change. Like Howard Gardner said, Stories are the most valuable tool in a leader’s toolkit.
LFA combines my pharma leadership experience and my passion for words and stories in a way that helps my clients drive performance of their teams and brands.
capabilities
WHAT LFA DO
1. strategy
Brand Strategy development
Brand plan facilitation
Mission, Vision and Values
Positioning and messaging
Segmentation
War games
2. Stories and speaking
Speech writing
Script writing (e.g. for videos)
Presentation writing
Communications campaigns
Workshop facilitation
Conference Production
Speaking and keynotes
3. Skills training
Pharma brand strategy and planning
Pharmaceutical marketing
Leadership storytelling
Presentation skills
Communication skills
Influencing skills
1. strategy
Brand Strategy development
Brand plan facilitation
Mission, Vision and Values
Positioning and messaging
Segmentation
War games
2. Stories and speaking
Speech writing
Script writing (e.g. for videos)
Presentation writing
Communications campaigns
Workshop facilitation
Conference Production
Speaking and keynotes
3. Skills training
Pharma brand strategy and planning
Pharmaceutical marketing
Leadership storytelling
Presentation skills
Communication skills
Influencing skills
WRITING
On purpose
Everybody is talking about ‘purpose’ at the moment. Simon Sinek with his mantra, “People don’t buy what they do, they buy WHY you do it,” is probably the best known of its advocates, but he isn’t alone. Jim Stengel in his book Grow unveiled analysis that showed that...
Switch
I just finished reading ‘Switch’ by Chip and Dan Heath. It’s a book about change. There are over 29 thousand business books about change on Amazon, but Switch is number one. How did the Heath brothers get to the top of that pile? I think that part of the answer is...
Sapiens and the story spectrum
I’ve just finished reading Sapiens – a brief history of humankind by historian Yuval Noah Hirari and I wanted to share some of the valuable leadership lessons I believe it contains. Sapiens is a very ambitious undertaking ‒ how do you begin to summarise the first two...
READING
Here, I give each of them the credit they deserve in precisely 100 words.
lee farnsworth agency
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