Lee Farnsworth Agency

Strategies and Stories

 

Lee Farnsworth Agency

Strategies and Stories

Download your copy of the COVID Legacy:
Leadership Perspectives report here’

Quote Station

"

Abstract analysis is easier to understand when seen through the lens of a well chosen story

"

Stephen Denning

For almost twenty years I held strategic marketing and general management roles for pharmaceutical and medical device companies. While all of that was going on, I was also secretly writing.

In 2013, I kissed Allergan goodbye, started LFA and got to work on Odd Bird, my first novel.

Over the last eight years I have supported more than twenty pharmaceutical and healthcare companies. And in October 2020 Odd Bird was published by Farrago.

While writing Odd Bird, I came to realise that storytelling is a key leadership capability. I am convinced that leaders need to learn to tell good stories in order to communicate strategy effectively and to drive change.  Like Howard Gardner said, Stories are the most valuable tool in a leader’s toolkit.

LFA combines my pharma leadership experience and my passion for words and stories in a way that helps my clients drive performance of their teams and brands.

For almost twenty years I held strategic marketing and general management roles for pharmaceutical and medical device companies. While all of that was going on, I was also secretly writing.

In 2013, I kissed Allergan goodbye, started LFA and got to work on Odd Bird, my first novel.

Over the last eight years I have supported more than twenty pharmaceutical and healthcare companies. And in October 2020 Odd Bird was published by Farrago.

While writing Odd Bird, I came to realise that realise that storytelling is a key leadership capability. I am convinced that leaders need to learn to tell good stories in order to communicate strategy effectively and to drive change.  Like Howard Gardner said, Stories are the most valuable tool in a leader’s toolkit.

LFA combines my pharma leadership experience and my passion for words and stories in a way that helps my clients drive performance of their teams and brands.

capabilities

 

WHAT LFA DO

1. strategy

 

Brand Strategy development

Brand plan facilitation

Mission, Vision and Values

Positioning and messaging

Segmentation

War games

 

 

 

2. Stories and speaking

 

Speech writing

Script writing (e.g. for videos)

Presentation writing

Communications campaigns

Workshop facilitation

Conference Production

Speaking and keynotes

3. Skills training

 

Pharma brand strategy and planning

Pharmaceutical marketing

Leadership storytelling

Presentation skills

Communication skills

Influencing skills

1. strategy

Brand Strategy development

Brand plan facilitation

Mission, Vision and Values

Positioning and messaging

Segmentation

War games

2. Stories and speaking

 

Speech writing

Script writing (e.g. for videos)

Presentation writing

Communications campaigns

Workshop facilitation

Conference Production

Speaking and keynotes

3. Skills training

 

Pharma brand strategy and planning

Pharmaceutical marketing

Leadership storytelling

Presentation skills

Communication skills

Influencing skills

WRITING

View the latest from my blog…

On purpose

Everybody is talking about ‘purpose’ at the moment. Simon Sinek with his mantra, “People don’t buy what they do, they buy WHY you do it,” is probably the best known of its advocates, but he isn’t alone. Jim Stengel in his book Grow unveiled analysis that showed that...

read more

Switch

I just finished reading ‘Switch’ by Chip and Dan Heath. It’s a book about change. There are over 29 thousand business books about change on Amazon, but Switch is number one. How did the Heath brothers get to the top of that pile? I think that part of the answer is...

read more

Sapiens and the story spectrum

I’ve just finished reading Sapiens – a brief history of humankind by historian Yuval Noah Hirari and I wanted to share some of the valuable leadership lessons I believe it contains. Sapiens is a very ambitious undertaking ‒ how do you begin to summarise the first two...

read more

reading

If I’m not writing there is a good chance I will be reading. Of the business books I have read along the way, there are a few which have heavily influenced my approach and my work.

Here, I give each of them the credit they deserve in precisely 100 words.

 

READING

If I’m not writing there is a good chance I will be reading. Of the business books I have read along the way, there are a few which have heavily influenced my approach and my work.

Here, I give each of them the credit they deserve in precisely 100 words.

bragging

 

References available upon request.

bragging

 

References available upon request.

lee farnsworth agency

Address

Cedar Chase
Taplow
Berkshire
SL6 0EU

Contact

Phone

01628 628 478

mobile

07789 791 122