by Lee Farnsworth | Aug 23, 2018 | Lee Farnsworth
Most of my work with leaders involves true stories. Very occasionally we might call on a fable, but on the whole the truth is best. However, when I went to the British Library as part of my quest for yet more ‘story science’, I found a paper that proves that fictional...
by Lee Farnsworth | Aug 23, 2018 | Lee Farnsworth
Enter ‘storytelling for business’ into the Amazon search bar and you will find pages of books proclaiming that stories can drive your brand and/or make you a better leader. One of these books –Story Factor by Annette Simmons – was even included in the 100 Best...
by Lee Farnsworth | Aug 20, 2018 | Lee Farnsworth
It’s that time of year again. Strategies and the colossal PowerPoint presentations that embody them are ripening. But is all the effort worth it? I once worked with a leader who said that he preferred a poor strategy well executed to a great strategy poorly executed....
by Lee Farnsworth | Aug 14, 2018 | Lee Farnsworth
Everybody is talking about ‘purpose’ at the moment. Simon Sinek with his mantra, “People don’t buy what they do, they buy WHY you do it,” is probably the best known of its advocates, but he isn’t alone. Jim Stengel in his book Grow unveiled analysis that showed that...
by Lee Farnsworth | Aug 14, 2018 | Lee Farnsworth
I just finished reading ‘Switch’ by Chip and Dan Heath. It’s a book about change. There are over 29 thousand business books about change on Amazon, but Switch is number one. How did the Heath brothers get to the top of that pile? I think that part of the answer is...
